Google Maps Platform

Deep expertise, not just licensing. Since 2009.

We became Google's first UK partner in the Maps Platform space. Seventeen years later, we're an incubation technologies partner for Google's newest products - working directly with product teams on analytics, AI, and geospatial intelligence capabilities.

How we work with Google

How we create value through partnership

Licensing and optimisation

Enterprise licensing with significant cost efficiencies. We structure Savings Plans, optimise SKU selection, and manage consumption - capabilities not available to customers purchasing direct. Volume discounts that grow with your usage, reaching 90%+ at enterprise scale.

Terms and compliance

We navigate Google's Terms of Service on behalf of regulated industries. Standard terms restrict certain data operations - storing geocoding results, for example. We facilitate special exemptions that enable use cases in insurance, financial services, and other sectors where compliance requirements intersect with platform restrictions.

Solutions delivery

We build on Google Maps Platform. Location finders, intelligence dashboards, SEO pages, and APIs - all powered by Google's mapping, routing, and places infrastructure. Seventeen years of implementation expertise means we know which approaches work at scale.

Product to market

We specialise in new product incubation within the Google ecosystem. Places Insights, Roads Management Insights, Imagery Insights - we have formal PoC access, allocated demonstration slots, and direct engagement with product managers. When Google launches new capabilities, we're among the first to deliver them.

Core platform

17 years building on Maps, Routes, and Places

We've built hundreds of implementations on Google's core APIs - location finders serving millions of daily users, routing engines processing 200M+ Distance Matrix calls per month, address validation pipelines spanning dozens of markets.

Maps and visualisation

Interactive maps, custom styling, heatmaps, data overlays, and Google's newest 3D immersive views. From public-facing location finders to internal intelligence dashboards - we build map experiences across the full spectrum of use cases.

Routes and logistics

Directions, distance matrix, route optimisation, fleet routing, EV navigation. We've operated routing at serious scale - hundreds of millions of distance calculations monthly for energy, logistics, and financial services clients.

Places and addresses

Place search, autocomplete, geocoding, place details, and address validation. The foundation of every location-aware application we build - from customer-facing search to master data enrichment.

Environment and sustainability

Air quality, weather, solar potential and pollen data. Google's newest data layers deliver sustainability reporting, operational intelligence, and environmental compliance.

Enterprise analytics

Bringing Google's newest Insights products to market

Google Maps Platform has expanded beyond APIs into enterprise data products - large-scale geospatial datasets accessible through BigQuery. We have formal PoC access, allocated demonstration slots, and direct engagement with product managers. We're already delivering these products to clients in Europe.

Places Insights

Aggregated intelligence from 250 million+ businesses worldwide, available as structured datasets in BigQuery. Around 70 attributes per place - brands, coordinates, place types, business status, opening hours, ratings, amenities. Use cases span site selection, competitive landscape analysis, portfolio intelligence, and tourism planning.

Roads Management Insights

Historical and real-time road and traffic data for transport authorities and infrastructure planners. Speed readings at two-minute intervals, end-to-end journey times, vehicle flow analytics, bottleneck detection, and origin-destination analysis. Designed for public sector organisations managing road networks at scale.

Imagery Insights

AI and ML analysis applied to Google Street View's vast image library. Automated infrastructure detection, asset condition assessment, and change detection over time. Applications in utilities, telecoms, and transport - identifying assets like poles, signs, and road surface conditions without physical surveys.

These products position BigQuery as the nexus where Google's geospatial data meets your proprietary data. Combined with Grounding with Google Maps - built natively on MCP - they represent the platform's shift from mapping infrastructure to business intelligence. This is where our MCP expertise directly intersects with Google's product roadmap.

Partnership metrics