Demand for high-speed connections on mobile devices continues to grow. To facilitate this ongoing need, the aim for BT WiFi is to display their millions of hotspot connections to their customers on their website. Helping customers connect to their services with a responsive map displaying more than 5 million hotspots is critical to BT WiFi’s business. During the process, BT WiFi faces two challenges:
Geo.me met the challenge of improving the accuracy and depth of BT Wi-fi’s Premium hotspot information using a specially-designed data management platform based around Google Maps. The platform allows BT Wi-fi to find, view and correct the location of Premium hotspot venues. Crucially, it also cross-references Premium hotspot venues with Google’s vast and expanding Places database, allowing Google Places data to be leveraged within the BT Wi-fi map.
Based on Google Maps, the platform offers an efficient and intuitive workflow that lets BT Wi-fi master their Premium hotspot data.
Geo.me met the challenge of representing BT Wi-fi’s vast Hub hotspot network by using the Heatmap capability within Google Maps API.
A high-performance spatial database delivers detailed Hub data to the browser, which in turn renders this information dynamically as a coverage heatmap, showing where Hub hotspots are concentrated.
BRINGING IT ALL TOGETHER
After solving the hotspot data challenges, the final challenge is to pull all of the pieces together into an intuitive map within the BT Wi-fi website.
With a short time frame and delivery deadline to work with, Geo.me leveraged its cloud-based software delivery platform to iterate rapidly though a number of candidate designs and feature sets. This allows BT Wi-fi to test and refine their ideas before agreeing on a final design.
The end product is a map that meets the goal of making BT Wi-fi hotspots quick and easy to find. A simple and clean design with many advanced features of Google Maps, such as route planning, real-time traffic and public transit are integrated with BT Wi-fi hotspot data. The link between Premium hotspots and Google Places enables useful site information such as opening hours to be merged seamlessly into the user journey.